Amplified is a favorite word of mine because it explains what I do as a graphic designer. According to the Merriam-Webster dictionary, to “amplify” is to expand, make larger or greater, to increase. That is my purpose and plan, to amplify my client’s message and story.
Let’s take a look at how I accomplish this…using design! I selected Imaginasium Children’s Museum for this case study. We will look at one 2-page spread, within a 24-page brochure.
The words in Step #1 and Step #3 are the same! However, the visual elements combined with the words convey much more information about Imaginasium than the words alone–they have been AMPLIFIED!