The vision for the project is both professional and calming.
Vestigo Coaching specializes in working with two distinct, yet sometimes overlapping, client groups. The first group is made up of women making the move from a corporate career to entrepreneurship. The second group is made up of individuals who either know someone with ADHD or have been diagnosed with ADHD themselves. Her website needed to appeal to the professionalism of the first group, individuals used to corporate structure and standards, yet be approachable and calming to people in the second. Barb uses quotations as a way to engage with clients and these were woven into lead graphics on her pages. I extended the color palette to both paler and bolder shades of her green and tan to segment pages for easy navigation and emphasis of content blocks.
The project included integration of Vestigo’s calendar app. When visitors sign-up to receive the newsletter, they are added to her Mailchimp audience. PayPal is also integrated into the site so that individuals who want to take immediate action and sign-up for a coaching package may due so from the website.
Visit the Website.