Project Description

Tom Lybeck Art

EXPLORE THE PROJECT DETAILS

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Tom Lybeck Art

EXPLORE THE PROJECT DETAILS

Robin Lybeck Design divider
Robin Lybeck Design - Tom Lybeck Art

Overview

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Double Vision Art & Design, LLC launched in 2015. My husband and co-owner Tom Lybeck is the art side of our business. As year five in business drew to a close, it became clear that promoting the fine art platform of Tom’s work would be best served by establishing a separate identity and website, and using additional online platforms for marketing. For this reason, Tom Lybeck Art was launched.

Deliverables

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The vision for the project is creative with an emphasis on user engagement. The website showcases Tom’s artwork in a way that makes it easy for visitors to target the subject area they are interested in. With more than 125 art pieces featured at launch, this required the use of image carousels to avoid overwhelming visitors visually as they encounter 18 different subject categories. Dark mode is included as one of two methods for viewing images.   

The project began with creation of the logo, utilizing a color palette of blues preferred by Tom. It was decided to incorporate his distinctive signature in the logo, along with imagery associated with his preferred medium—oil painting. Next it was decided to print business cards that offered the opportunity to feature a selection of painting images on the back, from the different subject areas favored by Tom. The approach to the website involved identifying multiple ways to present his work visually and navigate the site. Including the subject category titled “And Then Some,” carried over from his book titled “50 Years and Then Some,” allows his out-of-the-ordinary ideas to be explored.

This project involved minimal photo research, yet it is visually rich in color and texture, highlighting the tools of the trade and Tom’s beautiful creations.

→Visit the Website.

  • Branding

Logo Design, Business Card Layout & WordPress Website
  • Visuals

Photo Search, Image Editing & Image Fusion
  • Print

Business Cards that feature multiple images on the back
Robin Lybeck Design logo

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