The vision for the project is creative with an emphasis on user engagement. The website showcases Tom’s artwork in a way that makes it easy for visitors to target the subject area they are interested in. With more than 125 art pieces featured at launch, this required the use of image carousels to avoid overwhelming visitors visually as they encounter 18 different subject categories. Dark mode is included as one of two methods for viewing images.   

The project began with creation of the logo, utilizing a color palette of blues preferred by Tom. It was decided to incorporate his distinctive signature in the logo, along with imagery associated with his preferred medium—oil painting. Next it was decided to print business cards that offered the opportunity to feature a selection of painting images on the back, from the different subject areas favored by Tom. The approach to the website involved identifying multiple ways to present his work visually and navigate the site. Including the subject category titled “And Then Some,” carried over from his book titled “50 Years and Then Some,” allows his out-of-the-ordinary ideas to be explored.

This project involved minimal photo research, yet it is visually rich in color and texture, highlighting the tools of the trade and Tom’s beautiful creations.

→Visit the Website.