Project Description

Strategies To LEAD!

EXPLORE THE PROJECT DETAILS

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Strategies To LEAD!

EXPLORE THE PROJECT DETAILS

Robin Lybeck Design divider
Robin Lybeck Design Strategies to Lead

Overview

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A very successful direct marketing entrepreneur saw a training gap within her company that was hindering the success of others. When exploration within the company did not yield a solution, she decided to start her own business to address the need.

Deliverables

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As the project began, the client shared she was not happy with the name she had given the business. She felt it lacked something. Therefore, naming the business was a key focus of the branding process. Through a collaborative process, beginning with several suggestions I provided for her consideration and followed by peer review and research into business names available in Colorado, a new name that resonated with her vision was identified. From there, we created a visual presentation through her logo and business card that reflects her mission of helping others solve the direct sales “puzzle.”

  • Branding

Assistance with Business Name, Logo Design & Business Card Layout
  • Visuals

Typography & Imagery
  • Print

Business Card & Style Guide

The Client’s Response

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“Robin is such a pleasure to work with. She recently helped me through the process of developing the right name for my new business “Strategies to LEAD” and from there she was able to produce the most beautiful logo. Working with Robin was a great experience, as she is knowledgeable, timely and very much the expert in her field. I look forward to working with Robin again as she begins the process of building my website. I would highly recommend working with Robin and her company Robin Lybeck Design.”

Nina Anderson, Strategies to LEAD!

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