As the project began, the client was not happy with the name she had given the business feeling it lacked something. Therefore, naming the business was a key focus of the branding process. Through a collaborative process of peer review and research into URLs and available business names in Colorado, a new name was identified, one that resonated with her vision. From there, we created a visual presentation through her logo, business card and website that reflects her mission of helping other direct sales consultants solve the puzzle of their business, leading them to success.
This project involved photo research to compile a variety of images that utilized puzzle visuals. These images were then combined and layered to create custom graphics for her website that echo her brand promise.
The project included integration of Nina’s calendar app enabling visitors to sign-up for appointments. Visitors can also sign-up to receive her newsletter, and are added to her CMS contact list.
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