Project Description

Strategies To LEAD!

EXPLORE THE PROJECT DETAILS

Strategies To LEAD!

EXPLORE THE PROJECT DETAILS

Overview

A very successful direct marketing entrepreneur saw a training gap within her company that was hindering the success of others. When exploration within the company did not yield a solution, she decided to start her own business to address the need.

Deliverables

As the project began, the client was not happy with the name she had given the business feeling it lacked something. Therefore, naming the business was a key focus of the branding process. Through a collaborative process of peer review and research into URLs and available business names in Colorado, a new name was identified, one that resonated with her vision. From there, we created a visual presentation through her logo, business card and website that reflects her mission of helping other direct sales consultants solve the puzzle of their business, leading them to success.

This project involved photo research to compile a variety of images that utilized puzzle visuals. These images were then combined and layered to create custom graphics for her website that echo her brand promise.

The project included integration of Nina’s calendar app enabling visitors to sign-up for appointments. Visitors can also sign-up to receive her newsletter, and are added to her CMS contact list.

Visit the Website.

  • Branding

Logo Design, Business Card Layout & WordPress Website
  • Visuals

Photo Search, Image Editing & Image Fusion
  • Print

Style Guide for creation of branded graphics

The Client’s Response

“Robin is such a pleasure to work with. She recently helped me through the process of developing the right name for my new business “Strategies to LEAD” and from there she was able to produce the most beautiful logo. Working with Robin was a great experience, as she is knowledgeable, timely and very much the expert in her field. I look forward to working with Robin again as she begins the process of building my website. I would highly recommend working with Robin and her company Robin Lybeck Design.”

Nina Anderson, Strategies to LEAD!

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