The vision for the brochure is approachable and comprehensive. The intention is to convey to potential clients that she relates to them, her agency understands their needs and offers a complete suite of insurance products to address them.
The print deliverable is a two-sided brochure with two versions on the brochure’s back. One version features Sally Taylor and the other features J. Mark Blaising, her new agent.
Working with Sally’s existing brand and colors, I searched for images to be used in the background that address each area of her business: auto, home, business and umbrella. To achieve this, on the brochure front I found a stock photo of a home that included a driveway, car and garage. I utilized one section of the photo for the overall background and a different section in the red call-out area in the lower left corner. I then created small, white, vector icons to convey the types of insurance she offers, to pop visually in the call-out area. Incorporation of her trust statement in this area also draws the eye to it. I replicated this process for the brochure back, changing the focus to imagery that suggests business insurance. To complete the versions, a photo of Sally and her family was featured on one version, and a headshot of J. Mark Blaising was featured on the other. Text to support each agent’s expertise, plus contact information, completed the brochures.