Project Description

Elevate Your Spark

EXPLORE THE PROJECT DETAILS

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Elevate Your Spark

EXPLORE THE PROJECT DETAILS

Robin Lybeck Design divider
Robin Lybeck Design - Elevate Your Spark!

Overview

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Elevate Your Spark! is an entrepreneurial coaching business, focused on working with businesses that are ready to scale, owned by Donna Deteau. This project involved establishing a brand for her business through the creation of a logo and business card.

Launch was followed by creation of a banner to be on display at public speaking engagements. Later on, social media graphics were added.

Deliverables

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The vision for the brand is both elegant and exciting because both express Donna’s personality. The intention is to harness positive energy, with precision, on business growth.

The branding deliverables included logo design and business card layout. The brand was then extended to a banner to display at public speaking engagements and on social media graphics.

Donna wanted to convey the feeling of scaling a mountain, but in a unique way. The angle of the type in the word “elevate” captures that essence, yet also conveys an elegance that expresses Donna’s personality. The vertical orientation of the business card, along with the use of “spark” imagery and an exclamation point further express excitement. The mix of fonts grounds the brand to appeal to a wide audience of entrepreneurs.

  • Branding

Logo Design, Business Card Layout
  • Visuals

Font Search, Font Editing & Image Editing
  • Print

Style Guide & Banner Design

Client Response

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“Creative, personable, easy to work with, reliable, and delivers a great product…she’s the real deal. There are so many things I like about Robin and her work. First, she really listened and heard what I shared with her. She didn’t assume anything about my needs. Second, she always gave me a schedule and what/when she would deliver. And she always kept to that schedule. She also gave me the head’s up when she wouldn’t be available and when she needed feedback from me so she could keep to that schedule. Third, she delivered a subtle and clever product that was what I wanted but didn’t know that I wanted…it was if she was inside my head and business. Creative, personable, easy to work with, reliable, and delivers a great product…she’s the real deal. What else would anyone want from a graphic designer?”

Donna Deteau, Elevate Your Spark!

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