The vision for the brand is approachable. The idea is to engage resellers who are on the cusp of scaling their business, but hesitant to hire staff and lease warehouse space. eBLISS offers an alternative.
The project involved creating a brand for the business through the logo and business card. During this process, the name of the business evolved. The name at the start of the project was e-BLISS Business Partners, but that didn’t quite express the intent of the business. In round two, I offered an alternative idea: e-BLISS Inventory Solutions. That was closer but still not quite right. In round three, Co-Founder Dave Bilyeu landed on the final name: e-BLISS Reseller Solutions. In the final round, the presentation of the name dropped the hyphen and landed at eBLISS Reseller Solutions.
During the project, several color schemes and font options were explored, tweaked and combined to achieve the final results.