The vision for the brand is professional, yet also friendly and helpful. The intention is to promote feelings of relief and trust. Relief that day-to-day bookkeeping tasks no longer have to be dealt with. Trust because they have been handed over to an expert.
The branding deliverables include logo design and business card layout, however, the business card is on hold until photographs can be taken. The new brand will then be extended to a brochure, banner, and branded PowerPoint backgrounds for speaking engagements, followed by social media graphics and recommendations for updating her Wix website to reflect her new brand and brochure content.
Debbie is drawn to a blue and green color palette and fonts without too much flourish or heaviness. Four distinct ideas were presented. In subsequent design rounds, elements from several of the original concepts were combined to create the final design presented here.