Project Description

Clarity Bookkeeping Solutions

EXPLORE THE PROJECT DETAILS

Robin Lybeck Design divider

Clarity Bookkeeping Solutions

EXPLORE THE PROJECT DETAILS

Robin Lybeck Design divider
Robin Lybeck Design Clarity Bookkeeping logo

Overview

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Clarity Bookkeeping Solutions, owned by Debbie Young, is an entrepreneurial bookkeeping firm, focused on medical practices. Debbie planned to attend a conference in early 2021 to connect with a large pool of strategic partners. This project would provide her with a strong and authentic visual presence. Then Covid-19 became a reality and the project was put on temporary hold until in-person events can again be held.

While the initial scope of the project included creating a logo, followed by business cards, brochure, banner design, PowerPoint backgrounds, social media graphics and website review, only the logo has been completed at this point.

Deliverables

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The vision for the brand is professional, yet also friendly and helpful. The intention is to promote feelings of relief and trust. Relief that day-to-day bookkeeping tasks no longer have to be dealt with. Trust because they have been handed over to an expert.

The branding deliverables include logo design and business card layout, however, the business card is on hold until photographs can be taken. The new brand will then be extended to a brochure, banner, and branded PowerPoint backgrounds for speaking engagements, followed by social media graphics and recommendations for updating her Wix website to reflect her new brand and brochure content.

Debbie is drawn to a blue and green color palette and fonts without too much flourish or heaviness. Four distinct ideas were presented. In subsequent design rounds, elements from several of the original concepts were combined to create the final design presented here.

  • Branding

Logo Design; Business Card Layout (on hold)
  • Visuals

Font Search & Image Editing
  • Print

Brochure Design and Banner Layout (on hold)
Robin Lybeck Design logo

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