The vision for the project is encompassing and inviting. Encompassing of all four corners of Colorado from mountains to plateaus to plains, and inviting to businesses who employ practices that honor sustainability goals.
The brochure is a full-color tri-fold self-mailer with a pocket to hold the directory of member businesses. The design required a die-cut be created for the pocket that held the member directory. This was to accommodate the need for frequent updates to the member directory, as local businesses throughout the state became members. The brochure features an inviting visual array of Colorado imagery with a straightforward message: Love Colorado/Strengthen Colorado.