The vision for the brand is up lifting. The ministry appeals to Christians, “encouraging” them to companion and walk a faith journey with an Insiders. Encouragers do not preach, teach, intercede or fix their pen-pal. They listen and care.
The project involved creating a brand for the ministry, then extending that to the website. Up lifting photos were selected and combined with the logo to draw focus to God’s use of dove imagery for Jesus and the cross of Christ. These images are familiar images to Christians throughout the world. The website features testimonials from Encouragers, Insiders and Comforters, along with information about joining the ministry.
→Visit the Website.